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10 Kinds of Printed Material That Can Help Improve Your Sales Process

November 20th, 2013 - Marketing

Sales Process Basics: In business science a sales process describes an approach to selling a product or service. The sales process has been approached from the point of view of an engineering discipline. Reasons for having a well-thought-out sales process include seller and buyer risk management, standardized customer interaction during sales, and scalable revenue generation. Approaching the subject from a “process” point of view offers an opportunity to use design and improvement tools from other disciplines and process-oriented industries. Joseph Juran observed that “there should be no reason our familiar principles of quality and process engineering would not work in the sales process”.

– Wikipedia

In other words, each step in your sales process must strategically examine all possible ways to increase its overall success. Branded printed material has proven to be one of the most trusted ways to bridge the gaps between phases in your conversion process, whether it is outdoor advertising, or one-on-one sales pitches.

Below are various forms of printed material and how they can help different businesses improve their overall sales success rate:

1. BROCHURES

A brochure (also referred to as a pamphlet) is a leaflet. Brochures are advertising pieces mainly used to introduce a company or organization, and inform about products and/or services to a target audience.

2. BUSINESS CARDS

Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver’s name, company or business affiliation (usually with a logo) and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and website.

3. BANNERS

Often fabricated commercially on a plastic background, the banner industry has developed from the traditional cut-vinyl banners to banners printed within large, ultra-wide format inkjet printers on various vinyl and fabric materials using solvent inks and ultraviolet-curable inks. Banners are used in many business ventures, marketing to their potential audience. Banners can be found plastered behind a window screen, as billboards, atop skyscrapers, or towed by airplanes or blimps.

4. DOOR HANGERS

A door hanger (also spelled doorhanger or door-hanger) is a flyer, generally rectangular in shape, cut to hang from the handle or knob of a door. They are sometimes used to distribute print advertising to residences.

5. FLYERS

A flyer or flier, also called a circular, handbill or leaflet, is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place or through the mail. Flyers may be used by individuals, businesses, or organizations to:

  • Promote a good or service, such as a restaurant or nightclub. Recruit members
  • Advertise an event such as a music concert, nightclub appearance, festival, or political rally. flyers are a low-cost form of mass marketing or communication.

6. POSTCARDS

A postcard or post card is a rectangular piece of thick paper or thin cardboard intended for writing and mailing without an envelope. Companies take this chance to brand or promote material in place of a beautiful picture of the Caribbeans.

7. LETTERHEAD

A letterhead is the heading at the top of a sheet of letter paper (stationery). That heading usually consists of a name and an address, and a logo or corporate design, and sometimes a background pattern. The term “letterhead” is often used to refer to the whole sheet imprinted with such a heading. Great for of branding. All paper within a company should be printed on a company letterhead.

8. LABELS

A label is a piece of paper, or other material affixed to a container or article, on which is printed a legend, information concerning the product, addresses, etc. Information printed directly on a container or article can also be considered labeling. Labels have many uses: product identification, name tags, advertising, warnings, and other communication.

9. POSTERS

Poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers trying to communicate a message.

10. PRESENTATION FOLDERS

A presentation folder is a kind of folder that holds loose papers or documents together for organization and protection. Presentation folders usually consist of a sheet of heavy paper stock or other thin, but stiff, material which is folded in half with pockets in order to keep paper documents. Presentation folders function much like that of a file folder for organizational purposes. They can be either printed or plain and can be used, among other things, as a tool for business presentations to customers to aid in the sales process.

 

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